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Black Friday Sale! Choose Right. Save Smart.
Black Friday Sale! Choose Right. Save Smart.
In 2023, Over the Black Friday and Cyber Monday (BFCM) weekend, Shopify merchants achieved a record $9.3 billion in sales, a 24% increase over the previous year. Shopify-powered brands sold to over 61 million customers worldwide between early Friday in New Zealand and late Monday in California. At 12:01 p.m. EST on Black Friday, total sales hit $4.2 million per minute, marking the height of shopping.
. These figures show great opportunities to make the most of the busiest shopping event of the year. So your team and site are ready to receive high traffic and transactions in this holiday season?
Here are 17 marketing ideas for Black Friday so you can start. Black Friday is an important occasion for online brands, helping you take advantage of increasing interest from consumers, as well as testing new marketing and advertising strategies.
Let’s take a look at 17 strategies to help you prepare for the upcoming Black Friday season, optimizing traffic and sales growth for your e -commerce store.
Black Friday and Cyber Monday are the two biggest shopping days of the year, famous for its super discounts, super terrible.
– Black Friday, taking place on the 6th day after Thanksgiving this is a full shopping occasion for the Christmas season. On these days, shops and e -commerce site have become a global phenomenon not only popular in the US but also in many other places, lasting up to several days.
– Cyber Monday took place after Black Friday was on Monday, Cyber Monday focused on online shopping, this day was originally created to encourage consumers to buy online. Online stores often launch many special offers only on this day or for online transactions.
Using a gift card as incentive during a promotion is a clever approach to make use of it. Customers can get free gift vouchers for future purchases when they purchase a specific product or place an order that exceeds a predetermined threshold. Support gift cards are available on all packages if you’re using Shopify.
This strategy produces a win-win scenario because the gift card is only altered when it is used. If friends or family receive the gift card, you can have a new customer or a familiar one in the future. Customers may spend more than the card’s value when exchanging gift cards. A Capital One Shopping Research survey indicates that 61% of shoppers often spend more than $31.75, which is more than the giftcards value.
Maintaining the motivation and excitement during the sales time is one of the most challenging aspects of the prolonged BFCM campaign. To successfully attract new shoppers for four, five or even seven days, you may have to create exclusive sales programs in a day for specific products.
Daily Deals, available in Shopify App Store, can help you carry out promotions with this time limit. You can add countdown bars to create urgent and set a single page on your website, where all your direct transactions can exist.
If you sell a variety of products, this type of promotion creates opportunities to focus on each individual customer segment. There are daily (or even night) incentives that can improve the email opening rate, because every day you can send a new message with new content and time limit.
Cooperating with influential people to promote your product can be an effective way to build awareness and trust in the brand. Properly implemented, influential people marketing can also promote direct sales in your seasonal campaigns.
The key to setting up the promotion of the successful influential person is to know how your product will resonate with their audience. Consider the people you’ve ever succeeded in the past and choose the most effective influential partners to promote your sales.
Here’s an example, Arianagrande teamed up with Sephora to promote its fragrances.
Creating a discount code or exclusive incentive for followers of the influential person will help personalize incentives.
Creating a collection of gifts can help shoppers find the perfect gift, help them save time and effort and introduce more products in your product category.
Use research on target audiences to create gift guidelines for different customer segments – for example, you can create gift guides according to your preferences, personality or activity. You can take a step further and introduce discount items or goods on packages to promote sales and take advantage of shopping during holidays. For example, Givenchy luxury fashion company has a unique product guidance.
The countdown creates an urgent feeling – perfect for an event with limited time like the Black Friday and Cyber Monday discount. This urgent feeling can encourage purchases according to emotion and make shoppers wondering about the payment counter.
The retailer of the Hint flavor has counted the promotion time for the Black Friday and Cyber Monday sales. They have sent a clear message to their customers: buy now or miss the discount programs we are providing for you.
Reward customers pay all with a coupon that they can use to unlock more discounts. This will motivate shoppers who are hesitant to complete their purchases and also bring them a little surprise.
By providing a coupon that can be applied when paying, you can attract new customers by saving more and ensuring they make it to the end when paying. This strategy increases the cognitive value of your transactions and can lead to a higher conversion rate.
Implementing effective Black Friday and Cyber Monday strategies can greatly enhance sales and customer engagement for your Shopify store. By focusing on targeted discounts, building urgency, leveraging email and social media campaigns, and ensuring seamless checkout experiences, you can make the most of this high-stakes shopping season. Remember to analyze what works best through data, optimize your inventory, and enhance your customer support to leave a positive lasting impression. With these strategies, you’ll be well-prepared to maximize revenue and build loyal customer relationships during these crucial shopping events.
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