Black Friday season 2024: Key Online Shopping Statistics & Trends

According to statistics, about 68% of people spend money on online black transactions in the US. When Black Friday season 2024 is approaching, shoppers and retailers are preparing for one of the largest online shopping events of the year. This season is set to break new records, with changing trends and consumer habits that grow faster than ever. In this article, we will go into the main statistics, emerging trends and essential understanding of online shopping Black Friday this year. Whether you are a buyer who is looking for the best incentives or businesses that want to grasp the shopping fever during the vacation, these highlights offer a clear picture of what to expect in 2024’s Black Friday season.

Statistics, Trends, Facts Black Friday season 2024

Cyber ​​Week includes some of the biggest shopping events of the year. From Black Friday to Small Business Saturday and Cyber ​​Monday, many stores offer big discounts that attract thousands of customers during the Thanksgiving holiday.

Recently, market research firm Driver Research launched its 6th annual Black Friday survey. They polled more than 1,000 consumers across the United States to learn more about their shopping habits, preferences, and attitudes during the holiday season in relation to Cyber ​​Week 2024 – along with how they compare to previous years.

The top statistics about Black Friday season 2024 include:

• 75% of respondents plan to shop online on Black Friday this year.
• A large majority of shoppers (36%) believe that stores should start selling Christmas decorations right after Halloween.
• 34% of people will start shopping on Thanksgiving Day.
• 20% of people will spend $1,000 or more on holiday shopping this year
• 37% of Black Friday shoppers avoid lines to enter stores after waiting less than 30 minutes.
• 81% of in-person shoppers will buy clothing and accessories on Black Friday/Cyber ​​​​Monday.

General statistics

1. 75% of respondents plan to shop online this Black Friday

That’s up 7% from 2023 and also in stark contrast to the 29% (up 2%) of shoppers who are ready to brave the Black Friday crowds in person. While the percentage of in-person shoppers is up slightly from last year, it’s still significantly lower than what we found in 2022 (43%).

With over 2.14 billion people choosing to shop online.

2. 16% of Holiday Shoppers Will Say No to Cyber ​​Week

A small (but powerful) group of shoppers will not participate in any Cyber ​​Week shopping days either in person or online. This is down 2% when compared to those who said no to Cyber ​​Week in 2023.

Common reasons for not shopping include:

• (54%) Dislike crowds
• (24%) Not interested in the products offered
• (18%) Don’t want to spend money
• (14%) No good deals
• (13%) Time away from loved ones
• (11%) It could be dangerous
• (9%) Belief that it’s a scam

3. For those who shop this Cyber ​​Week, 87% do so to take advantage of the many discounts and special offers.

69% of shoppers are using Online Shopping Week to take advantage of discounts on items they want, and 57% will use the week to start or finish their holiday shopping.

4. Amazon (85%) and Walmart (59%) will be the top two online shopping choices this Black Friday/Cyber ​​Monday

While Amazon remained respondents’ top shopping choice last year, that number has dropped by 3%. Walmart’s popularity, on the other hand, has increased by 8% since 2023 — taking the No. 2 spot that Target held last year.

Other popular stores shoppers will flock to include:

• Target (57%)
• Best Buy (29%)
• Kohl (28%)
• Macy’s (27%)
• Sephora (20%)
• Old Navy (20%)
• Costco (19%)
• eBay (15%)
• Warehouse (15%)

5. A large number of shoppers (36%) believes that stores should start selling Christmas decorations right after Halloween.

A controversial topic is when the stores should say goodbye to autumn decorations and welcome everything of Christmas. Although they may not want to see Christmas decorations on the shelves right after Halloween, 25% of shoppers still agree with this decoration on sale around mid -November.

Conclusion

In conclusion, Black Friday 2024 is set to continue the trend of online shopping dominance, driven by factors such as convenience, increased digital engagement, and competitive pricing strategies. Statistics show a clear shift toward mobile commerce, as consumers increasingly use smartphones and tablets to make purchases. Retailers are expected to capitalize on this by optimizing mobile-friendly sites and apps, ensuring seamless and secure transactions. Retailers who adapt to these trends by leveraging data, prioritizing user experience, and investing in omnichannel strategies are likely to capture more market share this season. As Black Friday continues to evolve beyond a single day into an extended shopping season, the ability to create sustained engagement and offer timely, relevant promotions will be essential in meeting consumer expectations and maximizing revenue potential.