How To Prepare For Singles’ Day 2024 Website Sales Increase

Singles’ Day 2024 – The world’s biggest shopping event is approaching because on this day young people shop a lot, especially Chinese people to honor the pride of being single. Sounds very interesting, right!

With a record millions of shoppers expected to flock to e-commerce stores in search of better deals. Preparing your website for this day is indispensable, it is key for you to capture new customers and increase traffic, drive conversions, and monetization. In this article, we’ll give you some essential tips for you to apply to your website to be efficient and ready to handle this bachelorette holiday boom!

1. Focus on mobile user experience

Singles’ Day 2024 is a major mobile-first shopping event with 90% of all-day transactions on mobile devices. This is a huge amount of traffic for Chinese consumers in particular and Asia-Pacific consumers in general.

If you are planning to run ads for your services or products on your website for Singles Day, make sure they are optimized, smooth, and in line with Google policies.

Here are some tips for mobile pop-ups:

– Use non-disruptive pop-ups such as banners, tabs for general messaging on the site

– Open a time delay or trigger a pop-up on mobile to view a second page

– Absolutely do not use promotions that take up the entire screen or make the site difficult to navigate

2. Optimize Traffic

Your website also needs to be optimized for traffic on devices, especially mobile devices, during the Singles’ Day 2024. Double check that the navigation menu is working properly, clickable, responsive, hidden, or missing. Consider the user experience on mobile devices as you do. How visitors will move through the shopping process and how to guide them through the flow of your website that encourages them to take the action you want them to take.

3. Create the right offer

Customers anticipate significant discounts and deals on Singles Day, similar to Black Friday and Cyber Monday. Because they can afford lower margins on a higher volume of sales, larger retailers can engage in this race to the bottom mindset, while smaller stores must look beyond the discount to draw in customers.

You can increase the value you’re providing customers while maintaining your profit margins by combining a discount with a secondary offer, such as a free shipping threshold, a free gift with purchase, etc. In order to prevent unsuccessful marketing campaigns and excess inventory, this is a fantastic method to draw attention to a promotion and make it more alluring.

4. Considerations on how to use culture during the Singles’ Day 2024 holidays

Consider cultural differences and how they may affect your marketing if you’re an Australian or Western firm trying to reach a larger audience. The most obvious way to personalize your website is to utilize geo-targeting to provide customers the appropriate site experience based on their location and to have precise translations (Google Translate is not an option!).

Marketing communications significantly rely on cultural context, so be sure to consider the various meanings of design elements like colors or characters. When attempting to expand your audience and enter new markets, this is a crucial factor to take into account.

Pro Tip: For firms wishing to expand internationally and begin selling internationally, our internationalization webinar is an excellent resource.

Even though Singles Day is still mostly observed in East Asia, its popularity is beginning to grow. Multinational businesses have made their presence known, and an increasing number of brands are taking part. At least 100 Western companies, such as Saks Fifth Avenue, Ann Taylor, and Brooklinenn, held Singles Day sales in the United States last year.

If you want to get into the market, you have to participate in Singles Day. Brands who get this holiday right stand to gain a great deal of engagement and growth. And this is a great place to use those geo-targeting rules we mentioned above!

Bzotech we offer beautiful themes about single holidays, you can see it